Serta just revamped the Perfect Sleeper — and they brought the iconic Counting Sheep along to announce it in the most on-brand way possible. The new mattress features a 4-in-1 coil system built specifically to address pressure relief, motion isolation, and back pain, and the campaign ties it all to an Amazon MGM Studios film starring, yes, detective sheep. Only in the sleep world.

Neuro just dropped its first-ever brand campaign, and it stars real sloths lazily chomping pink bubble gum in the jungle — and honestly, the metaphor lands. The functional gum brand (you know, the one that actually does something) is making a very loud case for why the gum aisle has been asleep for decades. The creative is worth seeing.