Neuro Launches First Brand Campaign: 'Gum Is Dumb, Neuro Is Smart (Gum)'

Neuro just dropped its first-ever brand campaign, and it stars real sloths lazily chomping pink bubble gum in the jungle — and honestly, the metaphor lands. The functional gum brand (you know, the one that actually does something) is making a very loud case for why the gum aisle has been asleep for decades. The creative is worth seeing.